As soon as they enter the campus, Swisscom's business customers should experience that it’s all about the innovative work of today. All rooms and displays can be flexibly filled with content, creating the right environment and ambience for events, webinars and consultations on data-driven businesses of the future.
How to give an 800-square-metre space in the hip Zürich West neighbourhood its own identity? Visitors to the Business Campus explore topics like artificial intelligence, smart work or cloud on entry. The idea is to get them into a pioneering mindset for services of the future. Content creation becomes an experience, seamlessly connecting the space to the activities inside, offering the best conditions for the development of new solutions and successful business models.
The place soon showed results, with Swisscom Business Campus quickly becoming a brand in its own right and is now synonymous with future-oriented meetings. The occupancy rate of the campus rose rapidly, becoming a valued location for both Swisscom employees and customers.
The creation of the Inspiration Wall for the Swisscom Business Campus in Zurich is not your everyday assignment. Crafft had the unique opportunity to combine digital and physical storytelling in the headquarters of one of Switzerland's largest IT companies. We also designed Dialogue, an online magazine for Swisscom's corporate clients.