Love what
you do

That's the reas­on why we do it. Pas­sion. Zeal. De­term­in­a­tion. Ded­ic­a­tion. Fun. Pos­it­iv­ity. We are in­de­pend­ent: In our think­ing. As an agency. In the soft­ware ser­vices we use. We strive for good part­ner­ships in which we can de­liv­er high-qual­ity products.

Studio values
People say we stand up for values. We take that as a compliment. We pursue this work culture with #crafftsway.
  • 01

    Simplicity wins


    But we always remember the line in the song "Substitue" by The Who: "All the simple things you see are complicated".

  • 02

    Start with user needs


    Successful solutions start with the analysis of the users' pain points. Measure, research, talk to the stakeholder groups and involve them. The more we know, the stronger the foundation of the solution.

  • 03

    Strategy is delivery


    Our goal is "tasks" and not long documents. We prefer to build prototypes rather than long PowerPoint presentations. We want to produce results early.

  • 04

    Measure more, assume less


    Because everything is always different than we think: let's base business decisions on data.

  • 05

    Clients are part of the team


    Involve and enable! Because the best strategy is worthless without committed client cooperation. Our work is done when our clients are able to achieve their goals without us. For this, we need them to be part of the team right from the start.

  • 06

    Make things people love


    We want to create work that people love and use. The kind of work that reflects our passion and creativity. The kind of work that inspires our industry. The kind of work that transforms business for our clients. The kind of work that stands out because it stands for something - in the context of culture and society.

  • 07

    One more thing


    Strategy and creativity are our most valuable raw materials, so we prefer not to give them away. We firmly believe that the best results come from dialogue and a committed relationship between our clients and us. Let'start a conversion.