By imagining, designing and building compelling products, brands and experiences, we enable purposeful change that shapes tomorrow.
By thinking human-first, we develop evidence based, tailor-made digital products, that achieve exactly what they need to deliver.
We get to know your users and immerse ourselves in their context. We distill user needs and motivations, then we develop future scenarios and value propositions based on field research and strategic foresight.
Building on results from the discovery phase, we ideate new innovation and growth areas, breaking down the strategy into a solution-roadmap, with metrics to successfully steer product development forward.
Design and technology are fundamental for developing successful digital products. Crafft is a one stop solution, working hand in hand with specialists and developers to create the optimal user experience.
The real work starts as soon as the product goes live and gets into the hands of your clients. It’s key to measure from the outset. The aim is to give your clients the optimal user experience, constantly making evidence based improvements where necessary.
We develop strategies holistically, using Design Thinking methodologies as a basis for development. We look at the human, business and technical side of things, better known as desirability, viability and feasibility.
We create digital products that create revenue channels and help brands thrive in the economy of tomorrow. We differentiate brands and position them for impact.
Every brand has a story. We find yours. Our strategic and creative approach will help you craft a compelling positioning and brand story to engage your target audience.
Creating a seamless brand experience across different touchpoints requires a system. Our brand design system encompasses visual standards, user interface and experience design, micro-interactions, interior design, voice and motion — all tailored to the current needs of your business, ensuring you scale over time.
Only by touching the hearts of your customers, can a product become truly successful. We start by developing the vision, objectives and key results (OKR) and UX principles. Then we design your product and optimise it on every device and browser.
By integrating design and technology, we create an optimal user experience. We choose the technical stack that is best for your objectives, existing technology, business needs and, of course, for your clients and users.
Placemaking is a discipline on its own. We combine a team of designers, artists, architects and property developers to focus on user-centered design, community building, positioning and branding. The aim is to transform and future proof places for the better with equal value for users and investors.
We create data systems that help investors understand and predict patterns of user behavior. We enable property investors to reach users more effectively through optimized experiences and targeted content across digital and analog ecosystems.