Designing a next Generation Experience

Over the past 10 years, the Bau­gen­os­senschaft Fro­h­heim (BGF) has con­tinu­ally ex­pan­ded its hous­ing port­fo­lio throughout the city and the can­ton of Zurich. The mod­ern­isa­tion of the build­ing units was ac­com­pan­ied by the op­tim­iz­a­tion of di­git­al ser­vices with a new web­site and a re­vital­ized brand. Crafft was called in for these tasks.

What ex­pect­a­tions do mem­bers of a build­ing co­oper­at­ive have of their web­site? Are the wishes of older res­id­ents dif­fer­ent from those of a young fam­ily? And how can a web plat­form make the care­taker's every­day life easi­er? Our UX re­search­ers wanted to know the ex­act an­swers and there­fore in­ter­viewed key stake­hold­ers of the co­oper­at­ive in or­der to es­tab­lish a cus­tom­ised solu­tion.

With a con­sist­ent user-centred ap­proach, we came up with a cluster of ideas: from op­tim­ising the re­pair no­ti­fic­a­tion and en­han­cing the net­work­ing of res­id­ents though cus­tom­ized di­git­al plat­forms, to the con­tinu­ous doc­u­ment­a­tion of life in the co­oper­at­ive. These ser­vices will be in­tro­duced on bgf.zuerich and its in­tern­al plat­form my­BGF.

Not everything is di­git­al: we at­tached im­port­ance to fur­ther in­creas­ing the syn­er­gies between di­git­al and ana­logue com­mu­nic­a­tion. It was clear from the be­gin­ning that no one should be ob­liged in­to di­git­al­isa­tion or ex­cluded from com­mu­nic­a­tion. Both the no­tice board and the mem­bers' news­pa­per were re­tained, and ac­com­pan­ied by a strategy of pa­per­less com­mu­nic­a­tion to be im­ple­men­ted gradu­ally over the next few years.

In line with our hol­ist­ic ap­proach, the re­launch of the web­site went hand in hand with com­pre­hens­ive ana­lyt­ics and UX meas­ures, closely ac­com­pan­ied by our Search En­gine Op­tim­iz­a­tion (SEO) ex­perts.

We were also re­spons­ible for the con­tent man­age­ment of the plat­forms. This in­cluded ed­it­or­i­al plan­ning, journ­al­ist­ic ex­e­cu­tion as well as ar­chi­tec­tur­al pho­to­graphy of all the six­teen hous­ing es­tates. Dan Cer­mak sup­por­ted us for the por­traits and Cyrill Krähen­bühl for the re­ports.

With the brand design, Crafft de­veloped, among oth­er things, a simple, time­less fig­ur­at­ive logo suited to ap­plic­a­tions of all formats and sizes: from the web­site, to the sta­tion­ery and to the shirts and vehicles of the care­takers.

Crafft x BGF

• UX-Re­search

• UX/UI-Design

• Brand Design

• De­vel­op­ment/Dev Ops

• Ed­it­or­i­al Con­sult­ing and copy­writ­ing

• Ar­chi­tec­ture Pho­to­graphy

• Web pub­lish­ing

• Scrum man­age­ment
   

Baugenossenschaft Frohheim