Baugenossenschaft Frohheim (BGF)
Modernisation of the brand and digitalisation of processes
Perfect fit
What needs do cooperative members have for a website, for a login area? Do the wishes of an older resident differ from those of a young family? And how can a web platform make the caretaker's everyday life easier? Our UX researchers wanted to find out exactly and therefore interviewed the key stakeholders of the Frohheim building cooperative in order to be able to offer a customised solution.
- Service design
- UX Design
- Custom Development
User first
By developing the website and digital service with a strong focus on the user, it was possible to prioritise precisely those topics that offer the greatest added value to cooperative members. The digital helpers are being introduced on bgf.zuerich and the associated internal platform myBGF.
Armed for the future
Not everything must be digital in a building cooperative: synergies between digital and analogue communication must be exploited. No one should be forced into digitalisation or even excluded from communication. Both the notice board and the members' newsletter remain components of communication. However, the strategy of paperless communication between the office and tenants is in place and can be implemented step by step over the next few years.
