Baugenossenschaft Frohheim

Designing a next Generation Experience

Bild der zwei Hauswarte als Header von der Baugenossenschaft Frohheim.
Bild der zwei Hauswarte als Header von der Baugenossenschaft Frohheim.
 

Over the past 10 years, the Bau­gen­os­senschaft Fro­h­heim (BGF) has con­tinu­ally ex­pan­ded its hous­ing port­fo­lio throughout the city and the can­ton of Zurich. The mod­ern­isa­tion of the build­ing units was ac­com­pan­ied by the op­tim­iz­a­tion of di­git­al ser­vices with a new web­site and a re­vital­ized brand. Crafft was called in for these tasks.

Overview

  • 01

    User Research

    Qualitative survey of stakeholder needs.

  • 02

    Brand Design

    Development of a new brand.

  • 03

    Website

    Website with various possibilities for interaction and participation.

 Approach

What ex­pect­a­tions do mem­bers of a build­ing co­oper­at­ive have of their web­site? Are the wishes of older res­id­ents dif­fer­ent from those of a young fam­ily? And how can a web plat­form make the care­taker's every­day life easi­er? Our UX re­search­ers wanted to know the ex­act an­swers and there­fore in­ter­viewed key stake­hold­ers of the co­oper­at­ive in or­der to es­tab­lish a cus­tom­ised solu­tion.

  • Siedlung der Baugenossenschaft Affoltern.
  • Siedlung Brüderhofweg der Baugenossenschaft Frohheim.
 Goal

With a con­sist­ent user-centred ap­proach, we came up with a cluster of ideas: from op­tim­ising the re­pair no­ti­fic­a­tion and en­han­cing the net­work­ing of res­id­ents though cus­tom­ized di­git­al plat­forms, to the con­tinu­ous doc­u­ment­a­tion of life in the co­oper­at­ive. These ser­vices will be in­tro­duced on bgf.zuerich and its in­tern­al plat­form my­BGF.

Not everything is di­git­al: we at­tached im­port­ance to fur­ther in­creas­ing the syn­er­gies between di­git­al and ana­logue com­mu­nic­a­tion. It was clear from the be­gin­ning that no one should be ob­liged in­to di­git­al­isa­tion or ex­cluded from com­mu­nic­a­tion. Both the no­tice board and the mem­bers' news­pa­per were re­tained, and ac­com­pan­ied by a strategy of pa­per­less com­mu­nic­a­tion to be im­ple­men­ted gradu­ally over the next few years.

Ein Mobile UX Design Entwurf für die Baugenossenschaft Frohheim Zürich.
Ein Mobile UX Design Entwurf für die Baugenossenschaft Frohheim Zürich.
Smartphone-Ausschnitte von der Website der Baugenossenschaft Frohheim.
Smartphone-Ausschnitte von der Website der Baugenossenschaft Frohheim
Zwei Betreuerinnen spielen mit vier Kindern auf dem Boden im Atelier Brüderhof.
Zwei Betreuerinnen spielen mit vier Kindern auf dem Boden im Atelier Brüderhof.
Die Parkplatzbeschriftung der Baugenossenschaft Frohheim fotografiert während des Content Creation Shooting.
Die Parkplatzbeschriftung der Baugenossenschaft Frohheim fotografiert während des Content Creation Shooting.
Allrounder

In line with our hol­ist­ic ap­proach, the re­launch of the web­site went hand in hand with com­pre­hens­ive ana­lyt­ics and UX meas­ures, closely ac­com­pan­ied by our Search En­gine Op­tim­iz­a­tion (SEO) ex­perts.

We were also re­spons­ible for the con­tent man­age­ment of the plat­forms. This in­cluded ed­it­or­i­al plan­ning, journ­al­ist­ic ex­e­cu­tion as well as ar­chi­tec­tur­al pho­to­graphy of all the six­teen hous­ing es­tates. Dan Cer­mak sup­por­ted us for the por­traits and Cyrill Krähen­bühl for the re­ports.

With the brand design, Crafft de­veloped, among oth­er things, a simple, time­less fig­ur­at­ive logo suited to ap­plic­a­tions of all formats and sizes: from the web­site, to the sta­tion­ery and to the shirts and vehicles of the care­takers.

Wohnungen der Baugenossenschaft Frohheim Zürich
Wohnungen der Baugenossenschaft Frohheim Zürich.
Smartphone-Ausschnitte von der Website der Baugenossenschaft Frohheim.
Smartphone-Ausschnitte von der Website der Baugenossenschaft Frohheim.
Die Parkplatzbeschriftung der Baugenossenschaft Frohheim fotografiert während des Content Creation Shooting.
Wohnsiedlungen der Baugenossenschaft Frohheim.
Wohnsiedlungen der Baugenossenschaft Frohheim.
 

Crafft x BGF

  • UX-Re­search

  • UX/UI-Design

  • Brand Design

  • De­vel­op­ment/Dev Ops

  • Ed­it­or­i­al Con­sult­ing and copy­writ­ing

  • Ar­chi­tec­ture Pho­to­graphy

  • Web pub­lish­ing

  • Scrum man­age­ment
     

Baugenossenschaft Frohheim

 

 

Latest Work

Als Mockup: Mobiler Ausschnitt der Sensirion Website.

Sensirion

Headless CMS
Mockup für Lebensraum Metalli: Smartphone-Ausschnitte "Yes to Change".

Zug Estates

Areal Branding
Mockup für das Kunsthaus Zürich: Smartphone-Ausschnitte ihrer Online Terminbuchung.

Kunsthaus

Digital Evolution
Mobiler Ausschnitt von der Aveniq Website.

Aveniq

Business Plattorm
Mockup unserer aktuellen Arbeit für Oskar & Luise: Das Artischocken-Logo in goldener Farbe.

Oskar&Luise

Restaurant-Branding
Für die Baugenossenschaft Frohheim durften wir ein Digitales Branding entwickeln.

BG Frohheim

Digital Branding