Placemaking in a dynamic environment

With shift­ing trends in leis­ure and shop­ping, and the dy­nam­ic de­vel­op­ment of its urb­an con­text the Metalli shop­ping centre finds it­self in the middle of mul­tiple trans­form­a­tion pres­sures.

See­ing these pres­sures as in­ter­con­nec­ted, we de­veloped a hol­ist­ic re-po­s­i­tion­ing strategy around the cam­paign "Lebens­raum Metalli" with an out­look to the year 2030 and a pro­gram for con­tinu­ous stake­hold­er man­age­ment.

In work­shops, we worked with the cli­ent to identi­fy the three main val­ues of the brand: open­ness, at­tract­ive­ness and sus­tain­ab­il­ity. Based on the brand val­ues, our cam­paign and in­ter­act­ive plat­form provide new com­mu­nic­a­tion and in­ter­ac­tion chan­nels that bet­ter con­nect Metalli with its dy­nam­ic loc­al con­text. The open design sys­tem al­lows for vari­ous forms of stake­hold­er en­gage­ment as well as the ne­ces­sary dif­fer­en­ti­ation and space for fur­ther de­vel­op­ment.

The val­ues, vis­ion and key data of the pro­ject are presen­ted to stake­hold­ers via the web plat­form Lebensraum Metalli . The plat­form fa­cil­it­ates dia­log throughout the en­tire dur­a­tion of the pro­ject through mul­tiple call-to ac­tions and an ed­it­or­i­al pro­gram based on peri­od­ic­al user in­puts. To im­ple­ment the plat­form with­in the few weeks spe­cified by the cli­ent, we used Web­flow, a visu­al on­line edit­ing plat­form that helped stream­line the pro­duc­tion and provided the cli­ent with run­ning in­sights on its de­vel­op­ment.

 Zug Es­tates x Crafft

• Brand con­cep­tion

• Place­mak­ing

• User Re­search

• Work­shops

• Web­site Re­design

• Stake­hold­er map­ping

• In­ter­act­ive cam­paigns

• User jour­neys

• Site as­sess­ments
   

Lebensraum Metalli