Digital Product Design: Strategy, repositioning and web presence

The gen­er­al pub­lic may not be aware that Ave­niq is one of the largest pro­viders of IT solu­tions in Switzer­land.

Ex­perts, however, con­sider Ave­niq a hid­den gem, and refer to the qual­ity of its ser­vices and an im­press­ive list of ref­er­ences since its form­a­tion in 2021 from a mer­ger between the former Axpo sub­si­di­ary Avec­tris and GIA In­form­atik. Nev­er­the­less, Ave­niq, plans to in­crease its web vis­ib­il­ity to gen­er­ate new busi­ness pos­sib­il­it­ies and be­come bet­ter known to a wider audi­ence.

We star­ted by ana­lyz­ing the back- and fron­tend of the ex­ist­ing web­site and with the help of SEO tools took a closer look at its per­form­ance. Work­shops with Ave­niq on per­so­nas, user jour­neys and the com­pany's on­line mis­sion com­pleted our set of chal­lenges. Our main tasks be­came fo­cused on present­ing Ave­niq's sev­en IT solu­tions, and show­cas­ing its ex­tens­ive col­lec­tion of case stud­ies and white pa­pers as a test­a­ment to the com­pany's ex­pert­ise. Giv­en that high qual­ity new em­ploy­ees are cru­cial for am­bi­tious and grow­ing com­pan­ies, the Ca­reer Centre had to be giv­en the ne­ces­sary at­ten­tion. The main chal­lenge, however, was to ful­fill the need to com­plete the pro­ject with­in a peri­od of four months.

We star­ted by ana­lyz­ing the back- and fron­tend of the ex­ist­ing web­site and with the help of SEO tools took a closer look at its per­form­ance. Work­shops with Ave­niq on per­so­nas, user jour­neys and the com­pany's on­line mis­sion com­pleted our set of chal­lenges. Our main tasks be­came fo­cused on present­ing Ave­niq's sev­en IT solu­tions, and show­cas­ing its ex­tens­ive col­lec­tion of case stud­ies and white pa­pers as a test­a­ment to the com­pany's ex­pert­ise. Giv­en that high qual­ity new em­ploy­ees are cru­cial for am­bi­tious and grow­ing com­pan­ies, the Ca­reer Centre had to be giv­en the ne­ces­sary at­ten­tion. The main chal­lenge, however, was to ful­fill the need to com­plete the pro­ject with­in a peri­od of four months.

Ave­niq x Crafft

• Ideation

• User Re­search

• Text and im­age edit­ing

• Work­shops

• Ser­vice Design

• UI/UX

• Pro­to­typ­ing & Us­ab­il­ity Test­ing

Aveniq