Digital Product Design:
Strategy and web presence

Sensiri­on, a highly in­nov­at­ive ETH spin-off, is a world lead­er in the de­vel­op­ment and man­u­fac­ture of mi­cro­sensors. The com­pany's tech­no­lo­gic­al and in­nov­at­ive strength was poorly re­flec­ted in their brand­ing, di­git­al pres­en­ce and sub­se­quent com­mu­nic­a­tion ma­ter­i­al. 

Tim­ing was ripe to align their vis­ion and ex­pert­ise with their user ex­per­i­en­ce, in or­der to reach the most di­verse stake­hold­ers.

In a 4-day sprint work­shop, Crafft brought to­geth­er Sensiri­on's key stake­hold­ers in or­der to define the found­a­tions for the new busi­ness plat­form. We then pri­or­it­ized the main fea­tures and clearly for­mu­lated the value pro­pos­i­tion. The aim was to re­flect the in­nov­a­tion stand­ar­ds with­in the com­pany and add value to the user ex­per­i­en­ce, fo­cus­ing on the tar­get groups in­dic­ated.

A par­tic­u­larly im­port­ant de­vel­op­ment for Sensiri­on was the re­vi­sion of the product strategy. Early user tests re­vealed clear needs for im­proved product com­mu­nic­a­tion. Crafft de­ve­loped a fil­ter­able product data­base, sup­ple­men­ted with a nam­ing con­ven­tion fo­cused on com­par­ab­il­ity and metadata to help users find the product they need as quickly as pos­sible.

The res­ult of work­shops, con­cep­tion, design and pro­gram­ming is a fit­ting re­flec­tion for an in­ter­na­tion­ally act­ive sensor com­pany: A smart, tech­no­logy-af­fine brand­ing, a new clean­er web­site and clearly struc­tured product data­base, en­ables more deals thanks to im­proved us­ab­il­ity.

Crafft x Sensiri­on

• Di­git­al Brand­ing

• Web­site Re­design

• Cross-brand design sys­tem

• In­ter­act­ive brand lib­rary – Mod­u­lar sys­tem

• Trans­ition from mono­lith to head­less 

• Cus­tom head­less page-build­er 

• Django frame­work cus­tom­isa­tion

• Elast­ic­Search im­ple­ment­a­tion – Cross plat­form ready

• Block­Chain cer­ti­fic­a­tion – De­cent­ral­ized dis­tri­bu­tion

• Sales­Force dy­nam­ic form build­er

• Ca­reer Cen­ter im­ple­ment­a­tion – loc­al­ized ver­sion of Job plat­form via RestAPI
   

Sensirion