Spital Männedorf

Repositioning:
From hospital to integrated healthcare provider.

Approach

Healthcare is undergoing radical change: district hospitals are transforming into regional health competence centers that cover the entire spectrum of medical services from prevention to cutting-edge medicine. This claim must be communicated clearly to all stakeholders, not least by means of a congruent brand strategy.

 

Challenge

Repositioning means letting go and finding a place in the future, especially for an institution whose history dates back to 1883. We initially sharpened the Hospital’s vision as an integrated regional healthcare provider with crucial partnerships spanning into innovations in medicine. We worked closely with key decision-makers to develop the overriding mission and brand values. We initiated the new brand design, including the new brand mark and rollout, which set the scene going forward.

Result

The new brand concept focuses on people with a broad spectrum of needs and emphasizes the function of Spital Männedorf as a reliable and agile partner in all healthcare matters. It also conveys the company's claim to play a formative role in the region that goes far beyond a classic hospital offering.

 

Spital Männedorf x Crafft

What we did in the Repositioning-Process: 

  • Kick off workshops
  • User research
  • Positioning Workshops
  • Brand core / Positioning
  • UX Concept
  • Visual Design
  • UI Design 

 

Spital Männedorf

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