Michael Ruetti / Hugo Vuyk | 10. January 2023 | 3 min reading time
You can often achieve a precision landing in terms of goals and conversion more quickly with a landing page than with a corporate website. There are a few rules to follow. Crafft presents them.
We experience time and again that quick results are demanded at the start of a web project. At the same time, an MVP (minimum viable product), as defined in theory, is not launched on the market as quickly as hoped: in practice, too many non-negotiable requirements collide.
But there is a remedy. To be fast on the market, to try out a new design or new texting, and at the same time to set up a digital marketing concept and test it as well: this is best achieved with a landing page that can be made "live" independently of your current technical environment.
With a landing page, you also give your internal stakeholders from product management a sales tool that boosts online sales because it can be very specifically geared to target groups.
A "landing page" developed and built by Crafft is therefore a stand-alone website whose purpose is, on the one hand, to set up a business case and, on the other hand, to fulfil the set marketing or sales goals in the digital space. The design of the landing page can be specifically designed to encourage users to take a particular action, such as buying a product or filling out a form.
There are many reasons why a landing page is effective for increasing sales, or generating leads:
1. Keep focus
A landing page focuses on a single goal, such as closing a sale. This avoids distractions and allows the user to focus on the desired action.
2. Conversion rate optimisation
Landing pages are designed with conversion optimisation in mind. This means that the user experience is designed to convert visitors into customers. The design, copy and calls to action are optimised to drive users to take the desired action.
3. Targeted traffic
Landing pages are often used in conjunction with paid advertising campaigns such as Google AdWords. This allows you to target specific keywords and demographics. This means that visitors to your landing page are more likely to be interested in your offer.
4. Tracking and analysis
Landing pages make it easy to track the impact of your marketing efforts. Using software tools, we can determine how many visitors reach your landing page, how long they stay there, what actions they take, etc. You can use this information to improve your landing pages. You can use this information to optimise your landing page and improve the conversion rate.
We show you how to understand the landing page as a "Qualitative Lead Model" and help you from strategy to evaluation to build your digital sales channel:
Business Model Canvas – SWOT – Stakeholder Mapping
Target group and platform analyses – keywords analysis/definition – SoMe set-up/planning
User Experience – UI Design – Programming
SEO Texting – Motion Design – Videos
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