9th November 2023 | 4 min. read | Michael Ruetti
...be afraid of being the same as everyone else. Many companies, especially in B2B or traditional industries, are afraid to experiment with new and innovative employer brand strategies. Mostly for fear of scaring off potential employees or damaging the existing corporate image.
Why is that? Swiss companies can be proud of both their origins and their level of innovation. Services and products are usually highly competitive. However, as soon as it comes to their own team, new specialists or teachers, they lose their innovative strength and appear rather staid. People look enviously at large US companies and think to themselves: we should do the same.
But if you look behind the facades, you quickly realize that the US work culture also only boils with water. Everything else is hard work, which usually starts with positioning, delivering good stories and great implementations. And that's exactly what we're all about.
We support you in finding the right innovation for your employer branding and specialize in implementing it. The more creative, the better, but always tailored to you. In our Employer Branding (EB) design sprint, we work with you to define key values and test them on a very realistic prototype.
A design sprint is a structured, goal-oriented process that accompanies the phases from diagnosis to implementation. We first define the positioning of the employer brand in order to make targeted use of creative opportunities. The results are "pure, simple & powerful". We then derive ideas, explore the potential for your target groups and develop prototypes.
From experience, these points are important for collaboration:
The results of employer branding must not be "over-thought" in terms of language, images, videos, or the design of the overall user experience of the website. A positive experience for your target group is the be-all and end-all. Right from the start. In concrete terms, this means: let us work across departments and without corporate wording and branding. Employer branding is all about people.
It's all a question of positioning. And we take this seriously. It has to be honest and to the point. And suit you. This is the only way to stand out.
We always start with workshops. This is a great opportunity to gather the expertise and different perspectives of all areas involved. It is essential that the management is involved. Employer branding is not a project, but a mindset.
We are experienced in working with existing software providers when it comes to recruiting. We know the reality of software processes and API interfaces just as well as the limitations of the CMS/websolution used. We incorporate the technical side of employer branding into the development process right from the start.
Then we have three more topics for you.
Firstly: Employer branding relates to a specific market segment. And this differs fundamentally from your traditional business. Consider employer branding as a separate discipline within branding. Position yourself in the "war for talent" differently, more courageously, more authentically - and with the right tone.
Secondly: Employer branding is not an exclusive HR topic. Often located in HR, the topic must be seen as a central management task. It secures the future of your company.
Thirdly: Employer branding is fun! That sounds banal. But it's not about process optimization or increasing efficiency, it's about the most important asset your company has: its current and future employees.