ASCO captures CO2, from now on with us

12. April 2023 | 2 mi⁠n. read­ing time

Crafft has con­vinced ASCO with its ex­per­i­en­ce and ref­er­en­ces to be­come the se­lec­ted agency for the re-brand­ing and re­pos­i­tion­ing of the glob­ally act­ive com­pany from Ro­man­shorn.

ASCO is act­ive in the "world of CO2".  Its port­fo­lio in­cludes solu­tions in the area of prom­ising tech­no­lo­gies for CO2 re­cov­ery (car­bon cap­ture). ASCO maps large seg­ments of the CO2 value chain (car­bon util­isa­tion), which is its unique selling point.  ASCO sought sup­port in as­sert­ing it­self in this clearly defined and com­pet­it­ive en­vir­on­ment. After car­ry­ing out an agency ev­al­u­ation, it settled on Crafft against a field of four oth­er agen­cies. In ad­di­tion to the ex­per­i­en­ce and the di­git­al brand­ing ref­er­en­ces, the com­mu­nic­a­tion at eye level and the "per­son­al fit" tipped the scales in fa­vour of the Zurich agency. The as­sign­ment in­cludes re­pos­i­tion­ing, new brand­ing and a di­git­al mar­ket­ing strategy.

From left: Ral­ph Spring (CEO ASCO), Fa­bi­an Weber (Head of Mar­ket­ing & Com­mu­nic­a­tions ASCO), Sil­van Wyser (Di­git­al Mar­ket­ing Crafft) and Mi­chael Rütti (CEO Crafft) start the co­op­er­a­tion with a Brand Sprint Work­shop in Ro­man­shorn.
 

"Crafft con­vinced us straight away. On the one hand, be­cause they have a lot of ex­per­i­en­ce and in­dustry-re­lated, state-of-the-art ref­er­en­ces that showed us where our jour­ney should go. On the oth­er hand, they un­der­stood the com­plex task very quickly and we were im­me­di­ately able to sketch out ini­tial ap­proaches to a solu­tion at eye level. We are look­ing for­ward to work­ing to­geth­er," says Fa­bi­an Weber, Head of Mar­ket­ing & Com­mu­nic­a­tions at ASCO.