Pro Helvetia

Platform:
Promotion for the Swiss theater and dance scene.

Approach

The entire structure of the website and design are fully optimised for mobile devices. A consistent user-centred approach was applied in the conception phase. We conducted user interviews and incorporated insights gained from these directly into design and usability decisions, so that the user experience exactly matched user needs.

Challenge

How to give the more than 80 independent and institutional companies selected by Pro Helvetia an attractive marketing channel? The platform welcomes visitors with impressions from the companies' current productions. The News section provides articles on productions, festivals and general information about the scene. Companies & Venues is the central research tool, where suitable companies or event locations can be browsed or searched using multi-level filter options. 

Result

Crafft developed a successful platform to promote the Swiss theatre and dance scene. The result is a work and research tool for artistic directors, festival directors and bookers that meets the highest technical standards and visually captivates the visitor.

 

Pro Helvetia x Crafft

We’ve been working with Pro Helvetia since 2017 to promote Swiss artists and their works abroad. Over the years, we have continued to adapt the platform and its supporting measures to fit the needs of Pro Helvetia and curators all over the world alike.

  • Ongoing web development 2017 - 2021
  • Marketing concept 2019
  • Newsletter strategy and design 2017
  • Website launch 2017

 

Pro Helvetia

 

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