Platform: Promotion for the Swiss theater and dance scene.

The en­tire struc­ture of the web­site and design are fully op­tim­ised for mo­bile devices. A con­sist­ent user-centred ap­proach was ap­plied in the con­cep­tion phase.

We con­duc­ted user in­ter­views and in­cor­por­ated in­sights gained from these dir­ectly in­to design and us­ab­il­ity de­cisions, so that the user ex­per­i­ence ex­actly matched user needs.

How to give the more than 80 in­de­pend­ent and in­sti­tu­tion­al com­pan­ies se­lec­ted by Pro Hel­ve­tia an at­tract­ive mar­ket­ing chan­nel? The plat­form wel­comes vis­it­ors with im­pres­sions from the com­pan­ies' cur­rent pro­duc­tions. The News sec­tion provides art­icles on pro­duc­tions, fest­ivals and gen­er­al in­form­a­tion about the scene. Com­pan­ies & Ven­ues is the cent­ral re­search tool, where suit­able com­pan­ies or event loc­a­tions can be browsed or searched us­ing multi-level fil­ter op­tions. 

Crafft de­veloped a suc­cess­ful plat­form to pro­mote the Swiss theatre and dance scene. The res­ult is a work and re­search tool for artist­ic dir­ect­ors, fest­iv­al dir­ect­ors and book­ers that meets the highest tech­nic­al stand­ards and visu­ally cap­tiv­ates the vis­it­or.

Pro Hel­ve­tia x Crafft

We’ve been work­ing with Pro Hel­ve­tia since 2017 to pro­mote Swiss artists and their works abroad. Over the years, we have con­tin­ued to ad­apt the plat­form and its sup­port­ing meas­ures to fit the needs of Pro Hel­ve­tia and cur­at­ors all over the world alike.

• On­go­ing web de­vel­op­ment 2017 - 2021

• Mar­ket­ing concept 2019

• News­let­ter strategy and design 2017

• Web­site launch 2017

Pro Helvetia