Strategic design for a full brand digital shift.

Our key stra­te­gic de­sign ap­proach was to dif­fe­ren­tia­te bet­ween pu­blic-fa­cing and in­ter­nal plat­forms, en­su­ring tai­lo­red ex­pe­ri­en­ces for vi­si­tors and mem­bers ali­ke. Both plat­forms prio­ri­ti­ze mo­bi­le ac­ces­si­bi­li­ty, ali­gn­ing with mem­ber pre­fe­rences.

Trans­par­en­cy, ac­cess­ib­il­ity and mu­tu­al sup­port. These val­ues formed the basis for the design of the cus­tom­ized log-in plat­form my­GB­MZ. In par­tic­u­lar, we have cre­ated dir­ect com­mu­nic­a­tion chan­nels between GB­MZ, user groups and all mem­bers. We also cre­ated se­cure ac­cess to mem­bers' pro­file in­form­a­tion and a range of mem­ber-spe­cif­ic doc­u­ments. In ad­di­tion, we di­git­ized the work­flows for key mem­ber ser­vices, such as re­pair ser­vices, key ex­change and name badge or­der­ing. The plat­form is scal­able so that it can be ad­ap­ted to fu­ture re­quire­ments as they arise.

• UX-Re­se­arch
• UX/UI-De­sign
• Cu­stom De­ve­lop­ment
• CMS
• Djan­go/Py­hton 
• Next.js