Globe. Business card for a very special university.
The top-ranked university in continental Europe is a hot spot for creative and pioneering minds, acting as an inventor's workshop and innovation driver for the country. How about anchoring this claim via the Globe magazine, the international communication channel of ETH Zurich and its alumni network? A classic branding challenge for unconventional people ahead of the times.
Obviously, the innovation space is fiercely contested internationally. Rather than highlighting single brand values, we focused more on their interplay which is what makes ETH just as unique as the dual vocational training system or the pocket knife.
Building on the strategy, we defined marketing and communication measures. We based the designs for the analog and digital formats on the branding principles ‘pure, simple and powerful’. The visual concept builds bridges between revolutionary ideas and their spiritual parents, while the editorial guideline is tuned to reach a global audience.
Back in 2002, Crafft created a seamless brand experience across all touchpoints for the ETH and its 15 departments. We created a design system; including brand mark, brochure concepts, booth stands and interface design. A cornerstone of the communication has always been the “Globe” magazine, formerly known as “Bulletin”.
Award-Winning «Globe» Magazine 2002-2021
Annual Reports 2002-2008
ETH Zurich Branding 2002-2005