Crafft has been working for ETH Zurich and its departments without interruption since 2002. This has resulted in logo and brand developments, websites, campaigns, image concepts, motion and videos. Even after 20 years, his fascination with ETH remains unbroken.
ETH Zurich is our oldest customer. The graphics agency from which Crafft emerged was already supplying ETH with design work. That was in the mid-90s. Printed annual reports, exhibition stands and image brochures were the specific orders back then. The media and channels have changed, but the fascination of the various fields of research has remained. And so has the task: to communicate and visualize complex issues as simply as possible.
Building on the brand strategy, we have defined marketing and communication measures over the past 20 years. When designing the analog and digital formats, we were guided by the branding principles of 'pure, simple and powerful'. The visual concept builds bridges between revolutionary ideas and their spiritual parents, while the content guidelines are geared towards reaching a global audience.