Place branding concept for the Tivoli site in Spreitenbach

When the Tivoli Shop­ping Mall was built on the rur­al out­skirts of Zurich 50 years ago, it was like a UFO land­ing on a vir­gin plan­et.

50 years later we asked the ques­tions: what concept, shape and format should a shop­ping cen­ter have in or­der to fit the fu­ture?

The task was to de­vel­op scen­ari­os that would hold up against the multi fa­ceted re­quire­ments of the di­verse stake­hold­ers – cli­ent, users and neigh­bours. Every one of them was ex­plored based on the ar­chi­tec­tur­al foot­print, user jour­neys and data ana­lys­is and then chal­lenged in stake­hold­er in­ter­views. 

The 3 res­ult­ing scen­ari­os served as a start­ing point for dis­cus­sions about the dir­ec­tion the Shoppi Tivoli shall take and gave an op­por­tun­ity to chal­lenge the dif­fer­ent out­comes from vari­ous per­spect­ives.