Content Hub for CO2 reduction in concrete as a building material

Beton­suisse has been suc­cess­ful with its bal­anced mix of provided ex­pert­ise and aes­thet­ic in­spir­a­tion, in­clud­ing the or­gan­iz­a­tion of con­fer­ences and events.

Lead­ing with the top­ic "Con­crete in the Cli­mate De­bate" we launched a new com­mu­nic­a­tion strategy based on in­de­pend­ent re­port­ing and an autonom­ous dis­tri­bu­tion via so­cial me­dia, where only on-point facts are com­mu­nic­ated that are sup­por­ted by sci­ence and backed by ex­pert ex­per­i­ence.

How to cre­ate a valu­able, mod­ern in­form­a­tion plat­form that meets the needs of a wide vari­ety of users and deals with facts about con­crete in their daily work or school life? We ad­jus­ted and re­ju­ven­ated the stake­hold­er groups by ar­ran­ging the con­tent, design and chan­nels to be fo­cused on their spe­cif­ic needs.

Two words: clear and simple. And a little more verb­ose: the design is simple while the dis­play of in­form­a­tion is eas­ily read and user-friendly. A mod­u­lar struc­ture and nu­mer­ous ser­vice fea­tures provide easy ac­cess and add over­all value. Each in­form­a­tion mod­ule presents it­self as a land­ing page that al­lows in­de­pend­ent mar­ket­ing and yet is part of the big­ger pic­ture.