Together with the ASCO team, we successfully implemented a project for the development and launch of a new website. From A-Z, the production time took six weeks and the website represents an important milestone for the future of ASCO - and for the German Messer Group, to which the Swiss company belongs.
To better understand ASCO's needs, Crafft conducted a Brand Sprint with ASCO's management team. During the workshop, new positioning principles were developed that went radically beyond expectations. These ideas were then implemented using rapid prototyping and tested with users.
The result was a website - "Minimum Viable Product" (MVP) that includes imagery, text and usable features in the area of engagement and employer branding. The website serves as a decision-making basis for the German Executive Board for the launch of a new service in the area of carbon capture.
The rapid prototyping process enabled Crafft to quickly and efficiently create a website tailored to ASCO's exact needs. Crafft worked very closely and intensively with the client to understand what ASCO needed and to ensure that the result was exactly as desired.
ASCO is more than satisfied with the cooperation with Crafft. The chemistry between the two companies was right from the start and the goals were achieved on time and on budget.
"Crafft has assembled a great team of strategic thinkers and doers in a short period of time," says Ralph Spring, CEO of ASCO. "They are proven strategists who challenge ideas and push for the right outcomes, no matter how ambiguous or large the problem area. I'm very grateful for the partnership we've built and continue to trust Crafft in the future."
Workshop «Brand Sprint»
Image concept (AI-based)