ASCO
Climate target as a business model and the only «way forward»
why, how, what
Sharpening our positioning was the goal when we set off on our journey with the ASCO team. ASCO is a global company that offers complete solutions for CO₂ and dry ice. It quickly became clear in the strategy workshops that we needed to rewrite the itinerary. We prioritised CCUS (carbon capture usage & storage) as a mission, as a business model and as a way to offer society something meaningful.
- Brand strategy
- content
- Custom Development
A catch can save the world
CRAFFT supports ASCO in the strategic reorganisation of the brand. The classic brand elements such as claim, vision, mission and values were created. At the same time, our UX/UI team is developing a website that summarises the reorientation in a communicative and visual way. The new business unit opens up new markets for ASCO and strengthens the company's employer branding: being able to bring about "change" for society through personal commitment fulfils the needs of many employees today.
Expertise + Technology
- Design thinking
- Brand strategy
- Content
- Custom development
- CMS
