Our mindset:
Strategy is delivery

Crafft is an agency for stra­tegic di­git­al design. Strategy is the start­ing point and the driv­ing force be­hind our design ap­proach. We are your part­ners in trans­lat­ing busi­ness strategy in­to meas­ur­able in­dic­at­ors and de­vel­op pre­cise cus­tom­er jour­neys through to di­git­al trans­form­a­tion. 

The clear­er the stra­tegic busi­ness goals are for­mu­lated, the easi­er it is to achieve them with a well thought-out web­site. The more pre­cisely you know what con­tri­bu­tion the web­site needs to make to your goals, the more pre­cisely you can design and util­ise it. 

And we're already in the middle of the top­ic: How is your cur­rent web­site ac­tu­ally per­form­ing?  Take stock and look at your web­site from the per­spect­ive of a new cus­tom­er. Or com­pare your on­line pres­en­ce with that of your toughest com­pet­it­or: From this per­spect­ive, does it ful­fil your own ex­pect­a­tions? Is it stra­tegic­ally de­signed to achieve your busi­ness goals?

Strategy has many faces and per­spect­ives
We ap­proach the strategy with the mind­set of design think­ing. This ap­proach helps us to take a hol­ist­ic view of the strategy and en­sure its de­sirab­il­ity, feas­ib­il­ity and prof­it­ab­il­ity. We carry out these three act­iv­it­ies: 

• Dis­co­ve­ry with desk re­search, ana­lyses, work­shops, in­ter­views, us­ab­il­ity re­search, etc.
• Re­word­ing the strategy based on the find­ings, in­clud­ing a clear brief­ing on re­quire­ments and design.
• Val­id­a­tion the stra­tegic ori­ent­a­tion. Dur­ing de­vel­op­ment and es­pe­cially in the live en­vir­on­ment with meas­ur­able data.

What works for you?
Wheth­er we use the design think­ing meth­od with you or start with a quick fix, in which we solve a cur­rent prob­lem for you, needs to be defined. We do not be­lieve in a one-meth­od-fits-all ap­proach. The pro­ced­ure be­comes clearest when we take a look at your chal­lenges to­geth­er. Then we can dis­cuss to­geth­er which meth­od works best to make your on­line pres­en­ce suc­cess­ful.