Topic leadership established on all channels thanks to Content Hub

With the mo­bile-first ap­proach, con­tent can be pub­lished on the con­tent hub on a weekly basis, while the news­let­ter col­lects im­port­ant art­icles and the latest news as well as keyc­lub of­fers. In ad­di­tion to pro­gram­mat­ic­ally pur­chased ads on on­line plat­forms, the news­let­ter is a key tool for driv­ing traffic to the hubs and in­form­ing cus­tom­ers about the most im­port­ant news. The magazine con­tains hub art­icles and re­lated top­ics as well as a large keyc­lub sec­tion. It is and re­mains an im­port­ant tool for gen­er­at­ing reach.

UBS for­mu­lated its con­tent and design re­quire­ments as fol­lows: De­vel­op cred­ible, rel­ev­ant stor­ies on bank­ing solu­tions, es­tab­lish high-qual­ity, com­pact know­ledge trans­fer. Define a journ­al­ist­ic vehicle that helps to dif­fer­en­ti­ate UBS. Crafft de­ve­loped and struc­tured the di­git­al hubs and de­signed the "Talk" magazine. It was clear from the out­set that a con­tent hub is not a "jack of all trades", but an in­stru­ment that makes it pos­sible to place top­ics spe­cif­ic­ally on com­mu­nic­a­tion me­dia and make them avail­able to dif­fer­ent stake­hold­er groups.