Tend
A/B testing for an optimised user experience
Decision making
We open up business opportunities through design and technology. We understand design as a process that is strongly centred on the digital business model and UCD (user centric design). Based on the strategy, we developed two prototypes for Tend and had them tested by users. The result was clear - and validated within three weeks.
- User research
- UX/UI design
- Content
Version 2
Version 2 convinced the user group visually and functionally. The "click-through dummy" was created by our UX/UI team within 5 days. By always taking the user journeys as the starting point for our work, we engage with the target groups at an early stage. Both versions deliberately followed different paths, which makes it easier to make effective decisions. Consistent A/B testing at the UX/UI level also helps management to decide in favour of a design line.
Expertise + Technology
- Information architecture
- User Research
- UX/UI Design
- Click-through-Model
- Analyse
