Credit Suisse
Award-winning content marketing
Objective
The Bulletin was aimed at wealthy, well-educated readers as well as opinion leaders and media professionals. As the largest and oldest banking magazine in the world (since 1895), it was an integral part of the bank's interaction with its stakeholders and shaped the public dialogue with an entrepreneurial, business-friendly attitude. The Bulletin was a platform on which the bank's thought leadership, economic research and the Credit Suisse Barometer were presented. The content was used by Credit Suisse on all channels and regularly appeared in the "Most Read Stories" of the year on credit-suisse.com.
- Art Direction
- Editorial Design
- Content Hub
Art Direction
What is the most important design element? It is the distinctive mix of all design elements: The interplay of typography, white space, illustrations and images - this made the bulletin unique and set it apart from other corporate publications. It was crucial for the credibility of the bulletin that non-brand fonts, image editing and other layout elements were used.
Design follows contenet
The design reflects the credibility of the content. That is why we have developed a design that is off-brand and does not have the look and feel of a marketing product. All the design elements we use help to communicate the different angles of the content, such as exciting reports, unusual portraits, exclusive infographics and dossiers.
Expertise + Technology
- Design
- Art Direction
- Illustrations
- Information graphics
- Production
