The perfect instrument to cut a good figure

With a con­tent man­age­ment sys­tem (CMS), you plan, man­age and pub­lish web con­tent. Our team spe­cial­izes in design­ing web­sites tailored to your busi­ness goals, the in­terests of your users and, last but not least, the re­quire­ments of your ed­it­ors.

In or­der to set up your on­line pres­en­ce con­vin­cingly, not only in terms of UX and ap­pear­ance, you need a con­tent man­age­ment sys­tem (CMS) that meets and sup­ports the cur­rent and fu­ture re­quire­ments of your or­gan­iz­a­tion. The CMS is cent­ral as it en­ables the smooth cre­ation, edit­ing and man­age­ment of web con­tent. Used cor­rectly, it pro­motes the col­lab­or­at­ive cre­ation of con­tent, of­fers the op­por­tun­ity to struc­ture it and pub­lish it in sync with your team's work­flow.

A CMS en­sures a con­sist­ent present­a­tion of your con­tent, im­proves the scalab­il­ity of your web­site, sup­ports search en­gine op­tim­iz­a­tion and sim­pli­fies the man­age­ment of user rights. In short, an ef­fect­ive CMS is fun­da­ment­al to de­vel­op­ing and main­tain­ing a suc­cess­ful, ef­fi­cient and pro­fes­sion­al web pres­en­ce.

Which CMS is the right one? 
Crafft uses dif­fer­ent CMS solu­tions de­pend­ing on the re­quire­ments and tech­nic­al solu­tion ap­proach. However, we have had good ex­per­i­en­ces with the Wag­tail CMS. It is user-friendly, per­forms well, can be used very flex­ibly, of­fers many search en­gine op­tim­iz­a­tion (SEO) func­tions, provides a high level of se­cur­ity as an open source plat­form and is easy to ex­pand.

Do you need a new CMS?
Be­fore you de­cide to con­sider a new CMS, it is im­port­ant to ana­lyze the status quo:

• How sat­is­fied are the cur­rent con­tent ed­it­ors with the cur­rent CMS?
• How well are the in­tern­al work­flows covered and sup­por­ted by the CMS?
• Does the CMS have the ne­ces­sary con­tent types and tem­plates to rep­res­ent your com­pany's im­age?
• Is your CMS be­ing fur­ther de­ve­loped and how time-con­sum­ing are re­leases?

Why Wag­tail?
Wag­tail en­ables a wide range of web pro­jects - from simple web­sites to com­plex ap­plic­a­tions such as in­teg­rated e-com­merce solu­tions or head­less pro­jects. Ed­it­ors can eas­ily design, add and main­tain con­tent via the backend. The plat­form is dy­nam­ic and is con­stantly en­riched by an act­ive com­mu­nity with new mod­ules that ex­pand the func­tion­al­ity of Wag­tail. In this way, Wag­tail en­ables the real­iz­a­tion of al­most any web pro­ject. About the terms:

• E-com­merce: For in­teg­rated sales plat­forms, we rely on the com­bin­a­tion of Wag­tail and the match­ing Sale­or, which is based on the same tech­nic­al frame­work and, among oth­er things, maps all product de­tails and handles the en­tire check-out pro­cess. The strength of Sale­or is its API in­ter­faces, which en­able soft­ware-ag­nost­ic use.
• Head­less: In con­trast to a tra­di­tion­al CMS, a head­less CMS sep­ar­ates the man­age­ment of the con­tent in the back­ground from its dis­play. For ex­ample, you can de­vel­op a new brand design in the front end without hav­ing to make changes to the back end. This al­lows con­tent to be de­livered to any device or plat­form from a single source. This sim­pli­fies con­tent man­age­ment and en­sures con­sist­en­cy.
• Backend: The backend is the in­vis­ible part of a soft­ware that en­ables data pro­cess­ing, busi­ness lo­gic and serv­er com­mu­nic­a­tion to provide the func­tion­al­ity of an ap­plic­a­tion.

What is the dif­fer­en­ce to your ex­ist­ing CMS?
We are happy to take a look at your web­site and its CMS to find out what is the best solu­tion for your com­pany. In do­ing so, we try to be as un­biased as pos­sible. It is not our in­ten­tion to ne­ces­sar­ily im­ple­ment Wag­tail as a solu­tion - but a check is def­in­itely worth­while.