University of Zurich

User Empowerment: 
Platform. Tools and content for active seniors.

Approach

Crafft actively supports health promotion and prevention in Canton Zurich. Together with the Institute for Epidemiology, Biostatistics and Prevention (EBPI) and the University of Zurich (UZH), we develop concepts and measures which are implemented on behalf of the Canton Zurich Health Department. The current focus is on senior citizens and facilitating ways to combat loneliness and grow older as healthily and actively as possible.

Challenge

Our user empowerment strategy is based on numerous measures that are continuously implemented. Permanent data collection and interviews with the target group provide evidence for the success of the measures and validate the investments made.

Soon to come: a virtual tour of the Canton Zurich as it looked in the 1950s and 1960s, bringing valuable memories to life.The community platform also encourages the exchange of recipes from grandma's kitchen and a whole lot more.

Result

​Thanks to an agile set-up, new features are continuously being launched and old ones improved. The new web platform gesund-zh.ch was launched in 2020 with content geared towards the over 65’s, focusing on well-being, nutrition and exercise.

University of Zurich x Crafft

Crafft started out positioning Prevention and Health Promotion Canton Zurich independently, bearing in mind its connection to Canton Zurich and the University. We regularly and ongoingly produce print and digital products.

  • UX/UI strategy gesund-zh.ch 2020/21
  • Branding Forum BGM Zürich 2021
  • UX/UI concept for the University of Zurich's annual report 2020
  • Trade fair appearances since 2017
  • Print and online communication since 2016
  • Branding Gesundheitsförderung since 2016

 

Gesund und aktiv älter werden

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