We deliver on the promise of "the bank close at hand" with the magazine "ZH": consistently Zurich

The man­date for the new concept was to cre­ate an im­age car­ri­er for the bank on so­cially rel­ev­ant top­ics with the cus­tom­er magazine.

The name "ZH" de­ve­loped by Crafft ex­presses both the new ori­ent­a­tion and the geo­graph­ic­al ref­er­en­ce of the top­ics. "With ZH, Zürch­er Kan­ton­al­bank un­der­lines its sol­id­ar­ity with the liv­ing and eco­nom­ic area of Zurich. The magazine is a cent­ral in­stru­ment of cus­tom­er loy­alty and of­fers read­ers rel­ev­ant con­tent with a high util­ity value," says Dag­mar Laub, Head of Cor­por­ate Com­mu­nic­a­tions at Zürch­er Kan­ton­al­bank.

Crafft x ZKB

•  Art Di­rec­ti­on

•  Lay­out 

• Con­tent pro­duc­tion 

• Pro­ducti­on
   

Zürcher Kantonalbank