Art points towards the future - repositioning the art collection of Bank Vontobel

What is needed for art to grow sus­tain­ably at Bank Von­to­bel and to re­main suc­cess­ful in the fu­ture?

To­geth­er with the ArtVon­to­bel team, we are an­swer­ing this ques­tion and re­pos­i­tion­ing the bank's col­lec­tion. ArtVon­to­bel ad­dresses fu­ture glob­al chal­lenges with the means of art, thereby cre­at­ing a dia­logue with cli­ents, em­ploy­ees and art en­thu­si­asts by en­abling new per­spect­ives and ap­proaches.

ArtVon­to­bel's com­pet­en­cies can be dir­ec­tly ex­per­i­en­ced by two stake­hold­er groups: in­tern­ally, we use art as a bridge build­er to start an in­tens­ive dia­logue with cli­ents. Ex­tern­ally, we en­able renowned pho­to­graph­ers and young tal­ents to show their work and in­spire the pro­fes­sion­al pub­lic with a strong re­pu­ta­tion.

ArtVon­to­bel makes the col­lec­tion ac­cess­ible in vari­ous formats. We also de­vel­op of­fers and ini­ti­at­ives that fit in with One Von­to­bel and en­able us to achieve the goals we have set ourselves and an­chor val­ues in a prac­tice. 

Crafft x Von­to­bel

•  Brand Po­si­tio­ning

• Brand Crea­ti­on

• UX/UI design concept

• SoMe Chan­nels Concept
   

Art Vontobel