Complete repositioning with new brand strategy for the ETH spin-off

QUO real­ises ground­break­ing products and pro­cesses for its cus­tom­ers, from needs as­sess­ment to mar­ket ma­tur­ity. 

Crafft was com­mis­sioned to de­vel­op a re­pos­i­tion­ing for the brand. The aim was to cre­ate a dif­fer­en­ti­at­ing brand pres­en­ce - both visu­ally and in terms of con­tent.  From the be­gin­ning, the hol­ist­ic brand ex­per­i­en­ce at all con­tact points was the fo­cus of the work. 

Crafft x QUO

• Re­pos­i­tion­ing

• Nam­ing

• Brand Cre­ation

• UX/UI Design 

• Pro­gram­ming

• Im­ple­ment­a­tion Brand Strategy