The message "You live your life. We protect what is important to you" is made visible by means of a photo competition. It is about pets, hobbies and unusual favourite objects.
In the Helvetia Photo Contest, participants can upload their photos in three different categories and vote for the best photos in a duel mode. The competition idea, text and design are by Crafft. The aim of the Helvetia Photo Contest is to draw users' attention to the Helvetia blog and Helvetia insurance products in an entertaining way.
The contest page is designed according to the "mobile first" approach and programmed in a responsive way, which is why it works just as well on the smartphone as on the tablet or desktop computer. In addition to the competition site, Crafft has designed and produced various animated videos and online advertising material to promote the competition on Helvetia's other digital channels.