A blog that focuses on the lively communication of brand value and thus generates leads

The whole concept of the cor­por­ate blog is based on cross-me­dia ba­sic ideas and cus­tom­er por­traits play the cent­ral role as im­age drivers.

These por­traits are pre­pared in the form of stor­ies, in­ter­views and pub­lished on the blog (which acts as a com­mu­nic­a­tion mas­ter). They are ac­com­pan­ied and/or teased on Face­book, In­s­ta­gram and, whenev­er pos­sible, fur­ther ex­ploited in the print em­ploy­ee magazine as well as in the com­pany por­trait. Com­pet­i­tions, teased by SoMe chan­nels and fly­ers dis­played at gen­er­al agen­cies com­plete the ba­sic concept.

Crafft x Hel­ve­tia 

• De­vel­op­ment of News­room in­ter­na­tion­al

• Con­tent man­age­ment 

• Ed­it­or­i­al col­lab­or­a­tion

• Brand Cre­ation 

• Di­git­al Brand­ing
   

Helvetia Corporate Blog