Crafft conceived and realised the customer magazine over a period of six years and received several gold awards for it.
Senso is the private customer magazine of the health insurance company Helsana. Its primary purpose is customer loyalty and image transfer. In addition, the magazine is intended to provide information about new or modified products and services of Switzerland's largest health insurance company. Senso aims to provide readers with useful information, for example by addressing developments in health policy and explaining their impact on policyholders. Senso also aims to encourage healthy behaviour and more exercise. Last but not least, the magazine aims to entertain its readers. Journalistically carefully prepared topics, interesting articles and a generous visual language meet the needs of the heterogeneous readership. Response options in the magazine and on the internet contribute to intensive contact with readers.