"Inspiring greater connections" is the core idea behind the place branding for Archhöfe
In a world where everything changes, the brand is one of the few stable elements.
A brand needs a high degree of repetition to maintain the trust of the collective. The brand plays a central role in the development of a company. Internally, it creates identity; externally, it functions as an orientation aid and gives the company a unique profile on the market.
Brand management is an ongoing process. In order to build brands efficiently, a clear and long-term oriented brand policy is needed. Only in this way is a brand credible. The constant repetition of core messages strengthens the brand.
The Archhöfe are the urban centre in the middle of Winterthur. They offer an attractive combination of retail, gastronomy, flats and offices. The architecture and interior design of the Archhöfe are modern and forward-looking, the atmosphere is very human. They combine innovation with tradition and stand for the new Winterthur. Families feel just as comfortable here as business people - and young trendsetters feel the pulse of the times.