UX/UI design for smart savings with the Migros app

Ever heard of round-up sav­ings, the di­git­al tip jar for your­self? How to in­teg­rate that concept in­to a di­git­al jour­ney that is eas­ily un­der­stand­able?

We con­nec­ted the users’ every­day life with pop­u­lar Mig­ros products and a squir­rel as a sym­pathy car­ri­er along the cus­tom­er jour­ney.

We defined the re­quire­ments to­geth­er with the cli­ent and sub­sequently de­veloped designs, guided by gami­fic­a­tion and user-centered design prin­ciples. The user jour­ney be­came seam­less and pleas­antly short, mak­ing in­vestors out of users in a play­ful way.

Us­ing well-known brands, every child grow­ing up with Mig­ros products is fa­mil­i­ar with, en­forced our UX strategy to link re­cog­nis­able situ­ations with hands on solu­tions. That way, fin­an­cial top­ics be­come fun, it helps build a unique ex­per­i­ence and the bo­nus is – it builds on her­it­age. 

Mig­ros Bank x Crafft

What we did:

• Work­shops and stake­hold­er align­ment
• User re­search and per­sona cre­ation
• UX/UI design
• Rap­id pro­to­typ­ing
• User test­ing
• App de­vel­op­ment 2017

Migros Bank