Migros Bank

Savings App:
UX meets playfulness. Turning bank customers into smart savers.


Ever heard of round-up savings, the digital tip jar for yourself? How to integrate that concept into a digital journey that is easily understandable? We connected the users’ everyday life with popular Migros products and a squirrel as a sympathy carrier along the customer journey.



We defined the requirements together with the client and subsequently developed designs, guided by gamification and user-centered design principles. The user journey became seamless and pleasantly short, making investors out of users in a playful way.


Using well-known brands, every child growing up with Migros products is familiar with, enforced our UX strategy to link recognisable situations with hands on solutions. That way, financial topics become fun, it helps build a unique experience and the bonus is – it builds on heritage. 


Migros Bank x Crafft

What we did

  • Workshops and stakeholder alignment
  • User research and persona creation
  • UX/UI design
  • Rapid prototyping
  • User testing
  • App development 2017


Migros Bank

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