GBMZ decides on Crafft
17. March 2023 | 2 min. reading time
Crafft was able to convince the "Gemeinnützige Bau- und Mietergenossenschaft Zürich" (GBMZ) in a paid ideas competition to become the agency for the further development of its communications and identity.
GBMZ celebrates its 100th anniversary in 2024. As part of this anniversary, the cooperative is planning to renew and further develop its entire brand identity. In addition, all communication tools are to be analysed and revised. Crafft will also advise and support GBMZ on its digital transformation path.
The cooperation between neighbours has already begun: Matthias Lüthi (GBMZ), Silvan Wyser, Michael Rütti, Scott Lloyd (all Crafft) and Katarina Wietlisbach (GBMZ)
"Although the quality of all four agencies was very high, we chose Crafft immediately after their presentation and look forward to working with them. Their approach, creativity and personable demeanour convinced us. In addition, Crafft has references from our industry.", says Katarina Wietlisbach, communications manager at BGMZ.