Our strategy is love. Our thinking is open. Our appearance is self-confident. The business principle is simple: let’s make our customers successful in the market.
Form follows emotions and a mindset of: pure, simple and useful.
Design is not art. Design is purpose. Design is form. The form follows a function and a strategy. The form supports everything, making it clear, friendly and usable.
We worry more about substance than style. Our star is our process and we set our compass by it.
Neither. Having great tech or good design alone is no longer enough to win. We define ourselves as a partner that can help deliver from beginning to end, and back again. Our approach to product delivery is all about creating virtuous cycles that cover the entire product lifecycle, from ideation to engineering to future innovation.
Nowadays: Tech vs. Design 35% : 25%
The rest is ideation.
We play 2% jazz and 98% funky stuff on every clients' keyboard. That’s why the sound is always different.
Never rule out a goal because you think it’s unattainable.
Simplify everything you can. And in doing so, we have learned: all the simplest things you see are complicated.
Everything is invented. It just has to be reinvented.
Being weak and strong at the same time.
Pain + Reflection = Progress. Creative work is never easy.
Who buys cheap, buys expensive. Our prices are within the range of the usual
Great collaboration feels like great music, a marriage of parts.
1. Establish a collective mindset – great expectations create great potential
2. Learn from our clients and gather a deep understanding of their business and operations
3. Bring in our expertise, rolling out future scenarios and possible solutions
4. Create and build the solution
5. Evolve the product by tracking learnings and continually moving forward
Too many processes are an obstacle towards true innovation. We focus on progress at market speed, which is why our processes are both iterative and incremental, resulting in value based outcomes that support the realisation of key goals. Investing in the right tools, technologies and workflows, ultimately enables more seamless collaboration between design and development teams at all stages of the product development process. It’s important to adopt tools and frameworks that promote collaboration and transparency, rather than strict adherence to methodologies. And to counteract process slowdown, make bold decisions and encourage team experimentation, knowing that automated processes and design systems have your back.
Our team think too strongly. Customers find this quite OK.
We have our own policy — see here.
The name is inspired from a book by the US American sociologist Richard Sennett - The Craftsman. The message is simple: craftsmen are all those who feel the desire to "do something well for its own sake." This desire and the experience of being completely absorbed in work — be it a piece of music, a computer programme, the stitching of a wound or a wooden table — is what modern psychology describes as "flow". That's what we strive for: a good flow with partners and clients.
The two F's stand for Function in Form.
Yup, cats as much as dogs! We even support an animal shelter in Tanger.
Take a look at the Matterhorn from the Italian side.